Once you start with the conversation, your web design consultant will try to get a feel of your business, understand your long-term financial goals and determine success metrics. The consultant will look for problems inherent with your website marketing strategy that can be remedied through the website redesign process.
When it comes to your new website, an experienced consultant will help to determine functional requirements, such as content management system (CMS) requirements, eCommerce requirements, 3rd party platform requirements and content requirements. Also, it is at this time that your web design consultant will broach the subject of cost and timeline, as these are obviously critical considerations. Ultimately, the consultant will collaborate with you to determine the overarching goals for the website redesign, including the needs for the business, the needs of your customers and define key success metrics that will allow you to quantitatively measure the website’s performance.